Sunday, February 5, 2012

The Pathway to Success: Your Most Effective Marketing Strategies for 2012

Direct mailer advertisers should hit the ground running in 2012 with a defined marketing strategy to engage customers and increase revenue. Now more than ever, it is important to set goals and targets and learn from past successes and mistakes to increase your market share. We face stiff competition from our competitors and any edge we can gain should be used to our full advantage.

See if you are poised for success in 2012 by reviewing these top strategies.

Appearances Count
The look and feel of an ad can inspire a range of emotions from your targeted audience.  Carefully review your mailers to see if you are using outdated language, poor graphics, and stale tactics to engage your audience.

Think like a consumer and review your mailer with a jaundice eye. Toss it on the table and see if it catches your attention. If it does not catch your eye, it will not catch your audiences’ eye. Revise, Revise, Revise.

Take all the Available Space
Now that you have reviewed your mailer and streamlined it with fresh and engaging graphics and content, see if you are using both sides of your mailer. If you are only using the front of the mailer, the back can be used by another company. Why not use this space to give directions to your location, your contact information, or even insert a customer coupon.

We are in This Together
Look for ways to tie your business or services in with an event or holiday this year. This can be Valentine’s Day, Christmas, the Super Bowl, or any other holiday as well as a sporting event or happening where you can make a lasting connection to a customer.

If you sell food, add special coupons for Super Bowl Sunday.  Merchandise companies can easily tie-in to Valentine’s Day and Christmas. You get the idea. People shop and spend money on these days, so if you can associate your business to these events, then you can increase your revenue.

Study the Competition
Review the competitions’ ads and see what they are offering in terms of sales and coupons. If you have the opportunity to talk to them at Chamber of Commerce meetings or other business gatherings, discuss with them the different benefits they have seen from either their sales ads or coupons. Find out which one has driven the most sales and plan your strategy accordingly.
The First Step toward Success in 2012
Advanced Mailing Services is ready to assist you in reaching all your goals for 2012. Please feel free to contact us today and begin implementing your own strategies for a successful 2012.

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